“Thinking Differently About Lobster”

Saltwater Marketing, a Maine based firm, is focused on thinking differently about a lot of things within the Maine lobster industry. For one, it is creating new products by thinking differently about where and how consumers purchase lobster.

The company is committed to helping to preserve “lobstering” as a way of life and a profession.

• Lobstermen and other harvesters are partners in launching a new seafood brand.
• Lobtermen are customers in another instance where Saltwater is solving an important unmet product need of theirs.
• In addition to its own product development efforts, Saltwater serves as the commercialization arm of the Lobster Institute - a non-profit scientific based research organization that is itself committed to serving the diverse needs of all sectors of the lobster industry.

Saltwater’s business model relies on private label manufacturing and co-packing processing. This allows the firm to tap into the R&D expertise of its business partners and utilize value-added processing and packaging technologies to develop new products without investing in these technologies.

For more information, contact Pat Pinto at: ppinto@maine.rr.com or (207) 321-2109.